the global market size of $25000000000 Mobile Games mobile game

in 2014, the global market size of $25000000000 Mobile Games mobile game, game player number up to 1500000000; and the China game industry production total operating income reached 152000000000 yuan, an increase of 29000000000 yuan more than 123000000000 yuan in 2013. Behind another game company successfully listed in the game industry, in the mobile Internet to promote the value of mining. game as the main model of the Internet, has always been an important cash channel major Internet companies listed. Maintain Tencent, Baidu, NetEase 360 shares of listing Corporation, such as Internet, it cannot do without them vigorously developing the game business, it is no exaggeration to say that, to promote the Chinese Internet game. According to Analysys of data, 2013 China Mobile Games market size of 13900000000, is expected to reach 52800000000 in 2017 20132017 years, compound annual growth rate of 39.6%; and in 2013 the mobile marketing market scale is 13400000000, is expected to 2017 years up to 110800000, 20132017 compound annual growth rate of 69.6%. With the rapid development of mobile Internet, smart devices China Mobile number of ascension, but also greatly promote the development of Chinese Mobile Games market. 2014 in the third quarter, Tencent mobile phone game revenues reached 2600000000 yuan, Tencent has become the largest Mobile Games development forces. In the final analysis, Tencent can gain advantage, still lies in its WeChat and hand Q two mobile game distribution platform. While unfamiliar street as the Tencent after second domestic social field, will undoubtedly have a considerable potential. private VS open, two branches of WeChat and unfamiliar street WeChat as based on a mail list of social acquaintances products, games and business is an WeChat form an additional service formed after acquaintance social platform, is derived for the improvement of social experience. While social acquaintances are the most important thing, is to maintain the existing social relations of acquaintances. social acquaintances, privacy is characteristics of telephone, SMS and other similar acquaintances social channels, WeChat is no exception. After WeChat began to open up the game business, WeChat game is to private development, he will make full use of acquaintance of the severe social value, also called WeChat social resources and circle of friends and other social functions. when the user recommended a game of the social friends, make friends with the chance to play, because the common interest between acquaintances, acquaintances trust between strangers than generally is more intense, the depth of social value in the WeChat has a huge social acquaintances user case, can let WeChat made an obvious advantage in personal development. This makes Tencent recommended mild social game, through viral social dissemination of the chain, can be an easy job to achieve success. But as for some channels need to continue to recommend heavy game, chain WeChat often seem powerless.