introduction: Internet giant and film gangster marriage

introduction: Internet giant and film gangster marriage, trying to subvert the traditional cinema industry. Internet giant and film gangster marriage, trying to subvert the traditional cinema industry. At the end of last year after 360 and light media announced the establishment of a joint venture company, recently Wang Changtian light media president said, the new site will intervene in the movie ticket company, issue, theaters and other aspects. The two sides to build the network cinema is currently in the commissioning phase, the company’s goal is to establish a Chinese cinema network Wang Changtian said Netflix is a USA video site , due to filming popular network drama house of cards and popular in the world. A big Netflix have done is and Hollywood filmmakers the Weinstein Company jointly announced in August this year, the online and offline synchronization playing sequel, critics, this will make Hollywood traditional publishers be on tenterhooks. so, along with the influx of Internet giants, the China cinema network will bring what kind of change to the film industry? According to the 360 cinema network insiders revealed to the Economic Observer reported, in the past, the producers for the protection of the box office, the film is usually off the assembly line for a period of time in the theater, can be on the Internet for users to watch, there are 60 to 90 day window center. While the 360 network cinema is breaking the previous film distribution model, part of the film to achieve synchronization of exclusive premiere; in addition, the network cinema will be released independent film those medium and small cost, meet more the needs of market segments. in fact, the network has become China cinema film hot topic, thorny issue in front of the film company to solve is that although Chinese screen number increasing year by year, but there are still a large number of movie theaters to enter. Even if the license and release schedule, and does not suffer from cinema one day tour. Because of this, in addition to the marriage of 360 and the light, love fantastic art, music and other video sites are also targeting this market. At present, the network big movie love fantastic art platform mainly through the pay on demand business model to split with the film side, the cinema network of the new model and the theatrical release, through the user fee income in proportion with the film side into the project partners, the highest available up to 7 of the share, is expected to the small cost of 60% of the producers is expected through the implementation of network issue of cost recovery. famous independent filmmaker Liu Hao of the Economic Observer newspaper said, last year, the domestic film production capacity of more than 600, but the line is only 200, which means that the three points.

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