Introduction: before the industry spread version is said millet to and light media

Introduction: before the industry spread version is said millet to and light media, Ali to peaceful together ah, how suddenly become the protagonist suddenly become Ali and ray? ray media announced yesterday disclosed Ali to 24.22 yuan per share subscription price of the company 99000000 shares, after the completion of the transaction Ali with a 8.8% stake to become the media light of second shareholders, the investment amounted to 2400000000 yuan. Before the industry spread version is said millet to and light media, Ali to peaceful together ah, how suddenly become the protagonist suddenly become Ali and ray? through a plurality of channels to inquire, we understand that some rumors and inside of the negotiations. Below to get down to business: 1, Ali and light media contact for a long time, from the second half of 2014 began to have frequent highlevel visits the light media, but negotiations have been not so smooth. Not that Ali is not active, but in addition to Ali, a pile of Internet Co and want to light climb relatives, and Ali compared to 360 more active, which leads to the light side has been shillyshally. 2, 2014 October, Chen Tong leaves his post as vice president of sina after millet, millet and responsible for the contents of the platform construction, is also in this time, millet also began to join the ranks of the competition for light media. At the same time, Chen Tong joined the millet opened in the content construction of the Ren and Du two Mai, millet began investing in potatoes in two levels of markets, and a direct stake in Baidu’s video site. According to sources tell us, when we all thought it was just a question of time millet hand light media, because compared with other competitors, Chen Tong not only with light media chairman personally, but also has a special status: the media light of independent directors. 3, at the time it was believed Ali in the negotiations with the light of the media out of the end of 2014, the reason is that the light media and video company was set up in 360, in a joint venture, invested 48000000 yuan shares 40% light media. 4, things turn for the better in January this year, the light of the media planning issues of the total amount of 2800000000 Yuan stock plan was approved by the CSRC, and began to collect subscription intent. Cut off all means of retreat Ali decided to spend original capital to buy most of the stock which, at that time the light media two tier market fluctuation of stock price is in 2327 yuan between, and Alibaba subscription price is 24.22 yuan, this price is a positive Ali really paid a lot of money, on the other hand also put the other competitors discharged outside. An important reason that Ali 5, under the original capital is in the light of the media, and the negotiations come to a deadlock, as a backup plan as Ali also fun compared the depth of exchange, and negotiations have been relatively smooth. But after the cost estimate, as the price of shares is much higher than that of the light of the media, and as the contact order Ali eventually choose to throw the helve after the hatchet stake in the light of the media to raise prices. why Ali must be light media collection